CLHIA says insurers paid $53.3 billion in supplementary health benefits in 2024
The Canadian Life and Health Insurance Association (CLHIA) has launched a multi-year awareness campaign highlighting the role workplace health benefits play in Canadians' everyday care and in easing strain on the broader health system.
The campaign comes as access to care remains one of the top concerns for Canadians, the association said, with pressure on the health system continuing to grow.
CLHIA said the initiative, which began on August 10, aims to help people understand how workplace benefits already help millions get care sooner and manage their health proactively.
According to CLHIA, more than 27m Canadians, or roughly 70 percent of the population, rely on workplace health benefits as part of their everyday care.
Those benefits cover prescription drugs, dental and vision care, mental health support, and paramedical services such as physiotherapy, chiropractic care and registered massage therapy.
Insurers paid out $53.3bn in supplementary health benefits in 2024, an 11 percent increase over the previous year, the association reported.
Stephen Frank, CLHIA's president and chief executive officer, said earlier care and proactive health management stop small issues from growing into bigger ones.
He said that keeps people healthier and eases pressure on Canada's health care system.
Frank said the campaign is meant to help Canadians better understand how those benefits support healthier individuals, families and communities.
Workplace benefits are an essential part of everyday health, he added, helping millions access care that ranges from prescription drugs and mental health support to dental care and physiotherapy.
The campaign features a hero video, digital and social media advertising, and a dedicated landing page, according to the release.
The association, a not-for-profit membership organization, represents 99 percent of Canada's life and health insurance companies.
