Benefits communication: Help employees use the benefits you offer 

Benefits communication is now one of the biggest gaps in Canadian total rewards strategy. Many employers have healthcare coverage, retirement savings support, mental health resources and an Employee Assistance Program (EAP) in place, yet utilization still falls short. According to Gallagher's 2026 Canadian Benefits Strategy & Benchmarking Survey, only 14 per cent of businesses have a comprehensive strategy for communicating all benefits, and just 40 per cent of employers believe they are creating real awareness of their total rewards offerings. With benefits costs rising and workforce needs shifting, a program employees don't understand or can't find is a costly one. 

This new white paper from Gallagher, Breaking Through the Noise on Benefits Communication, written by Mary Budgell, Jarom Moriyama-Bondar and Pat Leo, explains why valuable benefits go unnoticed and what plan sponsors can do about it. It sets out five practical strategies for moving employees from awareness to action, including tailoring channels to how people actually prefer to receive information, timing messages around key life events, and personalizing total rewards communication. The paper also covers which outcome-based metrics to track and how to prepare for trends such as artificial intelligence (AI) adoption and expanded mental health and family support benefits. 

By downloading this white paper, you will get: 

• Why benefits communication often misses the mark, from plan complexity to information overload and hard-to-find resources at critical moments 
• How personalization and timing can improve engagement, when fewer than one in five organizations (19 per cent) are satisfied with their ability to personalize content 
• Ways to connect employees with support during key life events such as becoming a parent, facing a health challenge or preparing for retirement 
• How to measure success through employee awareness, confidence and behaviour, not just open rates and clicks 
• Emerging trends shaping the future of benefits communication, including AI, mental health awareness and holistic wellness for women and families 

Your benefits program only delivers value when employees use it. Download the white paper now to build a communication strategy that drives engagement, utilization and retention. 

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