Canada's largest orthodontic network launches youth mental health partnership, employee wellbeing in

'A healthy smile goes a long way,' says CEO

Canada's largest orthodontic network launches youth mental health partnership, employee wellbeing in

docbraces, Canada's largest orthodontic clinics network, has launched a series of initiatives aimed at bringing more smiles to Canadians, employees, and young people dealing with mental health issues.

Starting January 8, 2024, docbraces locations will introduce flexsmile, a program offering flexible financing options for individuals to invest in their smiles. The initiative includes zero-down payment options, enhanced flexibility in monthly payment amounts and terms through an easy-to-follow financing program.

Smiling has a well-documented positive impact on mood, with the act triggering the release of serotonin, linked to happiness, and dopamine, associated with pleasure.

However, according to a November 2023 report from Statistics Canada, one in four Canadians avoid dental professionals due to cost concerns.

“A healthy smile goes a long way in building self-esteem and confidence. All too often, Canadians delay orthodontic services because they worry it will be unaffordable. We're here to offer them options and inform them that a smile is one of the best investments they can make to improve their quality of life,” says George Jeffrey, CEO of Canadian Orthodontic Partners, the company behind docbraces.

Improved access to orthodontic care

docbraces is also piloting a self-scheduling program, allowing patients to book their initial, no-cost consultations online. The program was initially launched at docbraces MCO clinics in Markham, Scarborough, Stouffville, and Oshawa, and is set to expand to other locations by the end of 2024.

Furthermore, docbraces is expanding its partnership with, Canada's sole charity training young leaders in mental health advocacy. Acting as allies, docbraces and its team will support in raising awareness, dismantling stigma, and providing resources for mental health education and support for the Canadian youth and their families.

“Having supporters such as docbraces who amplify our work is vital to our success. We're working towards a Canada where all young people understand how to take care of their mental health and be there for one another. We all deserve to live in a Canada without shame, and where all those who need support get the help they deserve,” says Heidi Pyper, manager, of corporate partnerships at

Supporting the wellbeing of Canadians

In 2024, "Kii," Canadian Orthodontic Partners’ employee and family assistance program, will expand their coverage to all household members and enhance mental health services. The company has also revamped its employee benefit plan, broadening mental health coverage, offering additional fitness membership discounts, and increasing paramedical allowances.

“Healthier and happier team members leads to a better patient experience. Supported by our doctors and team members, we're committed to delivering more smiles in 2024 through the pillars of community, team wellness and accessibility,” Jeffrey adds.