Jonalyn's specialty topics
group benefits pension and retirement employee wellbeing
Jonalyn Cueto is a contributor for Key Media. Her coverage spans business, finance, pension fund, private markets, M&A activity, retirement, and employee benefits.
Jonalyn has over six years of writing experience and more than a decade in the journalism industry. Her early writing career focused on current events and lifestyle topics, collaborating with various local and international media outlets primarily as a freelancer.
She has also worked as a book editor and technical editor, editing dissertations, essays, and textbooks—experience that sharpened her attention to structure, clarity, and accuracy in complex material.
Her combined newsroom and editorial experience shapes her approach to financial and business journalism.
She holds a bachelor's degree in mass communications, majoring in journalism, and a master's degree in business administration, majoring in marketing management.
How I think about writing for this industry…
“I believe good reporting starts with getting the facts right. Before I write, I make sure every key detail comes from a reliable source. I also like to focus on the background of the story because pensions and benefits are about how decisions affect retirees and organizations, not just statistics.
I try to explain updates in a way that's balanced and easy to understand, especially when different people may see the same data differently”
Also published by
Wealth Professional · Mortgage Professional · Insurance Business · Canadian Occupational Safety · The Educator
