'I've often felt like a lone wolf in this industry,' says Steve Kidd's Courtney Proudfoot
A new player has joined one of Canada’s largest network of independent benefits advisory firms.
Steve Kidd Employee Benefits Consulting Inc., led by Courtney Proudfoot, has officially become a member of Benefits Alliance, strengthening the organization’s expertise in group benefits and retirement savings for employers across the country.
The move reflects a growing trend among independent benefits consultants looking for greater scale and collaboration without sacrificing their client-first approach. For plan sponsors, it also signals greater access to thought leadership, deeper advocacy, and enhanced service capabilities from advisors embedded in national networks.
“We are proud to welcome a firm that truly reflects the values of Benefits Alliance – dedication, growth, and a passion for education,” said Carolyne Eagan, president of Benefits Alliance. “Courtney’s leadership, in both group benefits and savings plans, adds valuable expertise to our community.”
Steve Kidd Employee Benefits Consulting Inc. works as an intermediary between plan sponsors and insurance carriers, designing and managing benefit and retirement plans tailored to the specific needs of employers. With a focus on unbiased financial analysis, hands-on implementation, and ongoing administrative support, the firm aims to deliver both cost-effectiveness and plan sustainability.
By joining Benefits Alliance, Proudfoot gains access to a national network of over 35 independent advisory firms, representing more than 13,000 employer plan sponsors and over two million plan members. The collaboration creates new opportunities for learning, advocacy, and the development of innovative plan design solutions.
“I’ve often felt like a lone wolf in this industry,” said Proudfoot, president and broker at Steve Kidd. “Being part of Benefits Alliance offers a national network of like-minded professionals who collaborate, share knowledge, and advocate for positive change.”
For employers, this kind of collaboration among advisors – and insurers - has real-world implications. Benefits Alliance’s focus on continuing education and policy engagement means members stay ahead of legislative shifts, product innovation, and evolving workforce needs. They also provide their members tools and resources to better serve employers navigating today’s complex benefits environment.
Eagan emphasized the importance of Proudfoot’s participation in these areas.
“We look forward to her contributions, especially in supporting our advocacy and professional development initiatives,” she said.
